Established in Milan in 2012.

In the January 2013 - the first edition with 230 agritourism and 5.800 visitors.


The second edition - January 2014

  • VENUE: Novegro Exhibition Park, 250,000 m2 total surface area, three covered pavilions with 15,000 m2 of exhibition space and parking for 4,000 vehicles.
  • EXHIBITION AREA: more of 300 shell scheme and other stands, arranged by region.
  • B2B AREA: reserved for meetings between industry operators. Appointments can be booked for potential business developments.
  • SERVICES: Catering, parking, nursery, food and wine products on sale, etc.
  • ENTERTAINMENT and ACTIVITIES: traditional cookery classes, educational farms, rural competitions for kids and teenagers, etc.
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